Running a pharmacy in a smaller town is a challenge for anyone, especially if you are facing competition from bigger chains in the nearby area. You will have to make some changes if you want to remain relevant, and that is not always easy.
Below are some ways you can elevate the performance of your small town pharmacy.
Invest in Pharmacy Software
If you were to think about the defining way that a big pharmacy is different from your small town establishment, the software they use would be that defining quality. Chain pharmacies are very computerized, and you must take the same approach if you want to continue competing with them for years to come.
Integrate Prescriptions and Inventory
When you invest in a retail pharmacy software system, ensure you are integrating prescriptions and inventory within that system. You must have a way to get prescriptions electronically from nearby providers, as that makes the process a lot faster for patients who come into your pharmacy. The integration of inventory will make life easier for your pharmacists.
Extend Your Shop Hours
One of the best ways to remain relevant as a pharmacy is to have longer hours. Ensure that your business is open early in the morning and as late as possible at night. You may have to hire an extra person to cover the added hours, but if you have your software setup, you will not need too many extra workers during those hours.
Look to the Future
Thinking about how your pharmacy ran successfully in the past is not the ideal way to keep your business profitable. What you must do is look to the future, and think about the ways you can keep up with the competition. Some of the above strategies will help you find success with your small town pharmacy.